What Is Social Media Marketing? According to Wikipedia, social media is "an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio." While that is mouthful it doesn't even begin to express the revolutionary changes that social networking and marketing is creating.
Social related media has morphed into a social phenomenon that reaches into most social interactions. Social Websites have evolved into a very powerful interaction of independent websites where people share information and ideas. According to Rupert Murdock "Now it's the people who are in control."
How did BIG business let this happen. Arrogance, after all the Internet is just about games and e-mail, isn't it? Well there is no going back now, so let's find out what social media marketing is and how it is affecting you?
First of all, get rid of the idea that it, social sites, are just going to go away. There are over 200,000,000 published blogs and 34% of bloggers post opinions about products and brands. Add to that the fact that 78% of consumers trust peer recommendations while only 14% trust advertising and you have some very compelling reasons to understand the effect social media on your marketing efforts.
To add salt to the marketers' wounds, people no longer have to put up with unwanted solicitations. Solicitations over the phone, junk e-mail, mail, TV are all being blocked or ignored. Won't people also block social media?
No, the reason they won't block social media is because of the difference between social media and newspaper, T.V., radio, etc. The difference is lack of editorial control of content. People interact with each other sharing content rather than reacting to content provided to them. They do not block the sharing.
Pundits say social media marketing is a state of mind; that is marketing with social responsibility. I believe it's more like a party, not a rock-em sock-em party rather a social cocktail party. A place where you may meet new people and start conversations, however, there is no selling. You or they may answer questions or offer advice or stories about friends but no selling. It's sharing.
That's why Network Marketing and Social Media Marketing are on a conversion course. Social networking media is creating a new Network Marketing revolution. It's a very exciting time for those of us who understand the potential of Social Networking. The Baby Boomers have always been the trend setters and they will continue to set certain trends because they still have control of the purse strings. And, the fastest growing segment on Facebook, which has over 500 Million registered users, are the people controlling those purse strings, 55 - 65 year old females.
Couple the Baby Boomer move to social networking with the fact that 96% of generation Y, who will soon outnumber the Baby Boomers, already belong to at least one social network, and you have an exciting marketing opportunity.
Social related media has morphed into a social phenomenon that reaches into most social interactions. Social Websites have evolved into a very powerful interaction of independent websites where people share information and ideas. According to Rupert Murdock "Now it's the people who are in control."
How did BIG business let this happen. Arrogance, after all the Internet is just about games and e-mail, isn't it? Well there is no going back now, so let's find out what social media marketing is and how it is affecting you?
First of all, get rid of the idea that it, social sites, are just going to go away. There are over 200,000,000 published blogs and 34% of bloggers post opinions about products and brands. Add to that the fact that 78% of consumers trust peer recommendations while only 14% trust advertising and you have some very compelling reasons to understand the effect social media on your marketing efforts.
To add salt to the marketers' wounds, people no longer have to put up with unwanted solicitations. Solicitations over the phone, junk e-mail, mail, TV are all being blocked or ignored. Won't people also block social media?
No, the reason they won't block social media is because of the difference between social media and newspaper, T.V., radio, etc. The difference is lack of editorial control of content. People interact with each other sharing content rather than reacting to content provided to them. They do not block the sharing.
Pundits say social media marketing is a state of mind; that is marketing with social responsibility. I believe it's more like a party, not a rock-em sock-em party rather a social cocktail party. A place where you may meet new people and start conversations, however, there is no selling. You or they may answer questions or offer advice or stories about friends but no selling. It's sharing.
That's why Network Marketing and Social Media Marketing are on a conversion course. Social networking media is creating a new Network Marketing revolution. It's a very exciting time for those of us who understand the potential of Social Networking. The Baby Boomers have always been the trend setters and they will continue to set certain trends because they still have control of the purse strings. And, the fastest growing segment on Facebook, which has over 500 Million registered users, are the people controlling those purse strings, 55 - 65 year old females.
Couple the Baby Boomer move to social networking with the fact that 96% of generation Y, who will soon outnumber the Baby Boomers, already belong to at least one social network, and you have an exciting marketing opportunity.